60 Popular New Things Under $35 That Are Worth the Hype

If you want a more gentle start to your day, this sunrise alarm clock is perfect for heavy and light sleepers alike. The LED display gradually brightens the room from 10% to 100% brightness, simulating a sunrise to help you wake up more naturally so you feel refreshed. Plus, it comes with 15 colorful light settings, dual alarms with unlimited snooze, and eight calming sleep sounds.

• Available styles: 2

With its lightweight, portable design, this compact ultrasonic humidifier is a game-changer for anyone looking to improve the air quality in just about any room. Perfect for small spaces like bedrooms, home offices, or even your car, it offers two cool-mist modes and an ultra-quiet operation, ensuring a peaceful environment. And, for bigger spaces, it’s also available in five larger sizes.

• Available sizes: 0.25 L — 6L
• Available styles: 3

This delightful little mushroom-shaped deodorizer is designed to banish pesky fridge smells. Just load it up with baking soda, stash it in your fridge, and let it work its magic. Crafted from food-grade, BPA-free silicone, this adorable yet practical gadget is fully dishwasher safe.

Say goodbye to annoying flying insects in your home with this electric trap, which uses a unique combination of blue and UV light to attract and capture fruit flies, gnats, and other pests. The discreet design plugs into standard outlets and features a disposable adhesive backing that keeps caught bugs out of sight until you’re ready to change it. One reviewer wrote, “An actual lifesaver, if I won the lottery I would buy five for everyone I know!!”

This convenient shoe protection spray helps repel water, oil, and stains, keeping your kicks clean and stylish. It works on various materials like leather, suede, and canvas, and its hydrophobic coating lasts up to five weeks. It’s also quick to dry (but for best results, the brand recommends applying two coats).

These classic cotton T-shirts have amassed a giant cult following on Amazon, with an impressive 222,000-plus five-star reviews. Made from soft, breathable fabric, the comfy tees — which come in packs of five, six, 10, or 12 — will help keep you cool throughout the day. The tag-free design helps prevent irritation, and the durable stitching makes them last a long time. “It’s like wearing your favorite tee straight out of the pack,” one fan wrote.

Highly rated on Amazon with more than 32,000 five-star reviews, this beard oil is formulated with a hydrating blend of argan and jojoba oils that will help your facial hair look and feel its best. The nourishing ingredients work together to strengthen your beard while helping to eliminate itchiness and prevent patches. And it comes in several earthy scents, including sandalwood, sweet tobacco, and spiced vanilla.

• Available styles: 12

If you’re a fan of sporting events but not of the minimalist seating, this portable cushion is for you. With a compact design that folds up for easy carrying, it has a padded back that’s 16.5 inches high, along with 2.8 inches of cushioning in the seat. You can even choose from several hues, if you want to stick to your team’s colors.

• Available styles: 7

For anyone dealing with neck or shoulder tension, this cordless heating pad is a fantastic solution. Designed to fit comfortably on your shoulders, it can provide both hot and cold therapy to relieve muscle discomfort and aches. The microwaveable pad is filled with lavender and clay beads, releasing a calming scent that helps you unwind after a long day.

• Available styles: 4

This universal car phone holder makes it easy to keep your device visible without taking your hands off the wheel. With a 360-degree rotation, it clips onto most standard air vents with a firm grip. It’s perfect for navigating, playing music, or taking calls on the go. Plus, its one-handed operation ensures you can easily place or remove your phone as needed.

• Available sizes:
• Available styles:

Simplify your car cleaning routine with this multi-surface cleaner that works on leather, plastic, glass, and more. It protects against UV rays and leaves a clean, residue-free finish with no greasy feel. One fan wrote of it, “This product worked amazing and [my car] almost looks new again! Really helped get all the food and gunk off the seats and doors. Will be buying it again for sure!”

• Available sizes: 16 fl. oz, 64 fl. oz.
• Available styles: 6

Keep your bathroom sparkling with this disinfecting toilet wand system, which includes a storage caddy and disposable sponges pretreated with Clorox cleaner. The wand allows for easy scrubbing without ever touching surfaces, and the sponges are designed to tackle stubborn stains under the rim and in hard-to-reach areas. Simply press the button to eject the used head into the trash for a quick, germ-free cleanup.

Elevate your self-care routine with these eucalyptus and mint shower steamers that will give your bathroom a luxurious, spa-like atmosphere. Made with essential oils, the aromatic steamers release soothing scents that help to relieve stress and congestion. Just place one in the corner of your shower and let the steamy vapors do the rest.

• Available sizes: 6 count, 12 count, or 18 count

This adhesive shelf set provides ample space to store your shampoo, soap, and other shower essentials without having to drill holes in your wall. Its rustproof aluminum material and quick-drain design ensure your items stay dry and secure. Plus, it comes with a special holder for your razor, making it even more practical — and it’s available in a clear plastic design, too.

• Available styles: 2

Sold in six colors, this electronics cleaner kit includes a double-headed cleaning pen, a retractable brush with a screen cleaner, a microfiber cloth, a spray bottle, and a keycap puller. Together, they help you remove dirt, crumbs, and smudges from your keyboard, earbuds, and phone screens.

• Available styles: 6

Headache relief is more convenient than ever when you have this hot and cold therapy cap. It features soft, stretchy material with a gel filling that stays flexible even when frozen. For maximum soothing, you can pull it down over your eyes and ears, too.

• Available styles: 6

This under-eye serum uses a blend of heavy-hitting actives like hyaluronic acid and peptides to help reduce puffiness and dark circles. It’s perfect for anyone looking to pamper the delicate skin around their eyes and boost hydration — and it’s unscented. This serum is designed for daily use, and all you need is a “pea-sized” amount to reap its benefits, according to the brand.

This aluminum-free deodorant is infused with moisturizing oils, hyaluronic acid, and probiotics to help minimize odors and leave skin hydrated. Available in four delightful scents, it provides lasting protection without any harsh chemicals. “Safe to say I have actually thrown away all other deodorants!!!” one shopper wrote. “This stuff smells great and it LASTS ALL DAY!!!! Cannot recommend enough!”

• Available styles: 4

These flushable wet wipes have accrued a whopping 43,000-plus five-star reviews, in part because they offer a clean, refreshing alternative to traditional toilet paper. Made from plant-based fibers, they have an extra-large size that’s especially helpful for camping, hiking, or other scenarios where you might find yourself without toilet paper. “The quality is far better than other wipes we have tried and actually get the job done on the first pass,” one fan wrote.

• Available styles: 2

“What genius came up with this?!” one reviewer asked about this luggage cup holder, which slips onto your suitcase’s telescoping handle to hold your coffee, water bottle, passport, and phone. Its three-pocket design comes in tons of colors and patterns, plus it’s machine-washable in case of spills.

• Available styles: 23

This herb garden starter kit has everything you need to grow cilantro, parsley, thyme, and basil right in your kitchen. It includes seeds, burlap grow bags, soil disks, plant markers, and even gardening shears. One Amazon shopper wrote, “This is the perfect gift for anyone who loves to use fresh herbs when cooking. It came with everything needed minus water and love.”

• Available styles: 2

This electric kettle is both stylish and functional, featuring a sleek design and a blue LED light that activates while it’s in use. Made from a sturdy combo of borosilicate glass and stainless steel, it heats up swiftly, boiling a full pot of water in just minutes. Available in eight different colors, it will add an elegant touch to any kitchen counter while making your morning tea or coffee routine more efficient.

• Available styles: 7

Made from microfiber that resists wrinkling and fading, this cooling bed sheet set has reviewers obsessed: “They are seriously the best sheets I've ever owned,” one said. The set of four includes two envelope pillowcases, a flat sheet, and an extra-deep fitted sheet to resist slipping, plus a genius built-in pocket to hold your phone, book, or remote.

• Available sizes: Twin — California King
• Available styles: 16

Instead of clunky plastic, this digital alarm clock has a sleek glass finish that doubles as a mirror when you turn off the numbers. It also has three brightness levels, customizable snooze intervals, and two USB ports to charge your devices.

• Available styles: 15

Made from recyclable wheat straw and silicone, this scalp massager brush helps you boost circulation, remove dandruff, and get a deeper clean while shampooing. Best of all, its flexible bristles feel amazing on your scalp, according to reviewers.

• Available styles: 3

This Man Scrub exfoliating wash is infused with charcoal and has a gentle but effective grit that helps buff away dead skin cells to improve tone and texture. Reviewers also said that it “smells so good” and “the amount you get for the price is amazing.”

• Available sizes: Pack of 1 — Pack of 4
• Available styles: 9

Rough, callused feet? Reviewers called these moisturizing heel socks a “game changer” and a “miracle worker.” The stretchy fabric is infused with jojoba seed oil, olive oil, and vitamin E gel to hydrate your feet while you sleep — and since they’re toeless, one size fits most, though you can also opt for a wide size.

• Available sizes: Regular — Wide Width
• Available styles: 6

Since it’s as simple as lighting a candle, this portable campfire is great for survivalists, beach hangouts, campers, and backyard entertaining. Each one lasts for up to five hours and is made from recycled soy wax and paper briquettes to reduce smoke, plus it’s reusable thanks to its travel-friendly tin.

• Available sizes: 1 Pack — 4 Pack

Store these chiller pint glasses in your freezer, and you’ll never have to drink warm beer again. The 15-cup mug has a freezable gel inside its walls, which transfers the temperature to your drink without dilution. It also has a silicone band for insulation and grip.

• Available sizes: Set of 1 — Set of 2
• Available styles: 4

If your pup has dry, irritated paws, this paw soother balm has earned over 50,000 reviews for a reason: “Worked to heal my dog's paws really well,” one reviewer said. It’s made from gentle, non-toxic ingredients, so it won’t harm your dog if they lick it off.

• Available sizes: .15 oz — 4 oz

These electric salt and pepper shakers grind and dispense your seasoning automatically at the press of a button — and since they’re USB-rechargeable on the included base, you don’t have to worry about buying batteries. “I cook a lot and these are great for sparing your wrists from the strain of constant grinding,” one reviewer said.

• Available styles: 5

“I am absolutely obsessed with this,” one reviewer raved about the Hamilton Beach breakfast sandwich maker. Using multiple tiers of non-stick plates, it toasts bread, warms meat, and cooks eggs — all at the same time. Most parts are removable and dishwasher-safe for easy clean-up, too.

• Available styles: 6

Compact and convenient, this manual vegetable spiralizer has three interchangeable blades to make several types of ribbons out of zucchini, carrots, apples, potatoes, and more. The catch tray prevents messes and doubles as a storage container for the blades when it’s not in use.

• Available sizes: 4 in 1 — 8 in 1

For those who are always cold, these rechargeable hand warmers have quickly become reviewers’ “favorite accessory.” Their pocket-sized design is lightweight and rapidly heats to 130 degrees to keep your fingers toasty while you’re traveling, hunting, golfing, or skiing.

• Available styles: 3

Grill shrimp, veggies, herbs, and flaky fish without having to worry about them falling through the grates. These mesh BBQ bags are non-stick, heat-resistant, and easy to fill with your favorite ingredients. “I love these for kabob-size cubed meat and vegetables,” one reviewer said. “I use them in my smoker, the BBQ, and my oven.”

“We started composting over a year ago and this little tin has made life much easier,” one reviewer said about this countertop compost bin. It’s made from one piece of stainless steel to prevent leaks and bugs, plus it has built-in activated charcoal filters to minimize odors. With a 1.3-gallon capacity, it’s convenient yet compact.

• Available styles: 7

Avid grillers and campers said that this grill tools set was their “best purchase of the year.” It includes a spatula, tongs, fork, a basting brush, grill brush, salt and pepper shakers, eight corn holders, and four skewers, all made from stainless steel and well-organized in an aluminum case.

• Available sizes: 20 PCS — 21 PCS

Running low on countertop space? This magnetic knife holder lets you ditch the knife block and mount your collection on the wall, so you can see and grab whatever you need. It’s made from stainless steel, measures 17 inches across, and uses ultra-strong magnets to securely grip most types of knives.

• Available styles: 3

Illuminate your space and charge your devices with the same sleek gadget. This bedside charging lamp works with Qi-certified phones and earbuds, plus it’s touch-activated with three brightness levels. You can also get a circular option that has a built-in alarm clock.

• Available styles: 2

Made from thick, absorbent diatomite with a non-slip rubber backing, this coffee mat cushions your heavy appliances, protects your countertops from scratches, and catches any spills — all while making your coffee station look stylish. Some also use it as a dish-drying mat or to minimize messes under their pet’s bowls.

• Available sizes: 12"x19" — 17"x31.5"
• Available styles: 8

You can add a doorbell anywhere (no hookup required) with this wireless doorbell kit. It comes with a battery-operated button that you can install with the included tape or screws and a plug-in receiver with a range of up to 1,000 feet. You can even customize the sound with four volume settings and 52 chime options.

Complete your home bar or boost your mixology game with this eight-piece bartender set. It comes with a cocktail shaker, a bar spoon, a bottle opener, a double jigger, a strainer, and ice tongs, all of which are made from matte-black stainless steel and store inside the wooden stand. You even get a recipe booklet of 20 cocktail cards.

• Available styles: 8

Dip your jewelry into the ammonia-free solution, retrieve it using the self-draining basket, and scrub away any dirt with the included brush. This jewelry cleaning solution works on gold, platinum, silver, stainless steel, diamonds, pearls, and gemstones. “My 22-year-old engagement ring looks brand new,” one reviewer said.

• Available styles: 2

Despite the reasonable price tag, this personal electric trimmer is “absolutely outstanding,” one reviewer said. It’s USB-rechargeable and has a ceramic blade with two adjustable guards to trim delicate areas, plus it comes with a nose trimmer head that you can swap out when needed.

• Available styles: 4

USB-C rechargeable with three brightness levels and three color temperatures, this LED book light is “convenient and cute,” according to reviewers. It’s portable for travel, clips onto your book with ease, and has a flexible gooseneck design that directs the light onto the page, so it won’t disturb your partner while they’re sleeping.

• Available styles: 5

This car trash can attaches to the back of your seat and has a leakproof design that holds up to 2 gallons of garbage. Since it’s lightly insulated, you can also use it as a cooler — and its mesh side pockets give you a spot to stash tissues, snacks, or charging cables. “Best vehicle accessory,” one reviewer said. “Keeps my car clean and more organized.”

• Available sizes: 2 Gallons — 3 Gallons
• Available styles: 12

“I have this Anker cable holder on my desk and it’s such a game-changer,” said Inverse writer Maria Cassano. “I no longer have to go searching for charging cables that slipped behind my furniture.” The five magnetic collars fit around your cords, which attach and detach to the adhesive base as needed so they’re always within reach.

• Available sizes: 1 Pack — 2 Pack
• Available styles: 4

These GuruNanda tongue cleaners are made from stainless steel with a wide head and an ergonomic design, so you can remove residue and promote fresher breath. The set also includes a travel case and a sample of the brand’s oil-pulling rinse. “Changed the way my mouth feels!” one reviewer said.

• Available styles: 5

This cult-favorite toilet spray has an average 4.8-star rating from over 13,000 reviewers. By spraying it into the bowl before you go, it traps unwanted odors below the surface, so you can flush them away without a trace, leaving the bathroom smelling fresh. It also comes in convenient travel sizes.

• Available sizes: .34 Fl Oz — 16 Fl Oz

Forget bulky coolers. This insulated beer sleeve holds and chills up to seven cans in its vertical design that fits discreetly in your golf bag. It zippers open for easy retrieval and has a handle on top for comfortable carrying. “This is the third one I've bought for a guy friend or family member,” one reviewer said.

• Available styles: 9

Stick these adhesive motion-sensor lights underneath cabinets, along hallways, in bathrooms, or inside closets. They’re dimmable and turn on automatically as you walk past — and since they’re magnetic, they pop off their mounts when it’s time to recharge them.

• Available sizes: 10-inch — 14.7-inch
• Available styles: 2

“I should have bought this YEARS AGO,” one reviewer raved about the Sud Sack. Its drawstring mesh design boosts lather, doubles as a loofah for exfoliation, gives you a more secure grip, and lets you use your soap down to its last remaining bits.

Made with non-toxic, odor-absorbing compounds, these shoe deodorizers slip into your footwear to soak up unwanted smells in between wears. That said, since they’re compact, unscented, and mess-free, you can also toss them in garbage cans, gym bags, lockers, car trunks, and more.

• Available sizes: 2 Count — 8 Count

This bagel guillotine has earned over 18,000 five-star ratings because it slices bagels, rolls, and buns right down the middle with precision and safety. Its serrated blade is protected by an acrylic shield, so your (and your kids’) fingers stay far away from danger. “Finally, I can slice bagels without fear of cutting myself,” one reviewer said.

• Available styles: 4

If you eat a lot of tofu, this TofuBed press is a game-changer, according to reviewers. Using a spring-loaded design with two pressure levels, it condenses and removes the excess water for firm, flavor-absorbing tofu. It’s also easy to clean and you can use it as a cheese press, too.

Use the LifeStraw personal water filter when you’re camping and traveling, or save it for emergencies. Its revolutionary design removes bacteria, parasites, and microplastics from water, so you can drink from virtually any source. Each one filters up to 4,000 liters and packs easily in a bag or pocket.

• Available sizes: 1 Pack — 5 Pack
• Available styles: 3

Because it’s rechargeable, lightweight, and sits around your neck, this portable fan is a great way to stay cool on the go. Its quiet, bladeless design boosts airflow without catching your hair. “It can power through the toughest of heat waves,” said one reviewer.

• Available styles: 8

If you can’t get your pet to drink enough water, this automatic fountain might be the answer. It has two flow modes, five filtration stages, and a quiet motor, and since it holds up to 95 ounces, it’s suitable for multi-pet households. “Our cats love it and so do we!” one reviewer said.

• Available styles: 5

Scrub grout lines, windows, drains, bathroom fixtures, stovetops, and more with minimal effort. The Rubbermaid power scrubber runs on batteries for cord-free use and oscillates 60 times per second to easily break up grime and get surfaces sparkling clean.

• Available styles: 5

The Kitchen Mama electric can opener is a number-one best-seller because it opens almost any can with the press of a button. It’s battery-operated, so it’s a “life saver” for those with limited mobility. Since it cuts the side and not the top, it doesn’t create any sharp edges, either.

• Available styles: 4