“No one can be told what the Matrix is. You have to see it for yourself.”
Warner Bros.
“You've felt it your entire life, that there's something wrong with the world. You don't know what it is, but it's there, like a splinter in your mind, driving you mad.”
Warner Bros.
In the run-up to The Matrix’s 1999 release, its marketing campaign revolved almost solely around obfuscation.