Mike Tyson Launches Branded Bitcoin Wallet
"The Mike Tyson Digital Wallet offers beginners a simple and secure way to get started with bitcoin."
F. Scott Fitzgerald once opined: “There are no second acts in American lives.” But Mr. Fancy Pants Lost Generation novelist only sounded smart because he died 75 years too early to meet Iron Mike Tyson, heavyweight boxing champ turned Bitcoin entrepreneur.
Tyson and partners Bitcoin Direct LLC announced Monday the Mike Tyson Digital Wallet, the first “celebrity associated digital wallet of any kind.”
Compatible with any Bitcoin ATM at home and abroad (including the Tyson-branded Bitcoin ATMs in Las Vegas) as well as on iOS and Android smartphones, the digital wallet will allow you to manage your digital finances with the only method good enough to bear the last great heavyweight champion’s seal of approval.
“Bitcoin Direct is pleased to partner with Mike Tyson because Tyson is a universally known star whose fan base extends generations. People around the world of all ages know Mike Tyson, and as such Tyson’s potential to expand the Bitcoin market is dramatic,”
Peter Klamka, CEO of Bitcoin Direct said in the partnership announcement. “The Mike Tyson Digital Wallet offers beginners a simple and secure way to get started with bitcoin. Users can create wallets for sharing funds with friends, store multiple personal wallets in the same app, accept payments from friends, or pay bitcoin-accepting businesses online or in person.”
Celebrities like Nas, Ashton Kutcher, and Snoop have backed Bitcoin either through verbal endorsements or by allowing fans to trade the cryptocurrency for merch, but few have put their name on the line like Tyson. Maybe the youngest boxer to win the WBC, WBA, and IBF heavyweight titles is just a lot more forward-looking than some have given him credit for, or maybe he’s simply taking a lesson from George Foreman’s successful reinvention as a brand pitchman.
