Apple Watch Series 5 Price, Order Date, and "Bright" New Feature Revealed

Apple Watch 5 is here. Its most notable feature, as announced on Tuesday from the Steve Jobs Theater in Cupertino, California, is that the display is always on, and yet, the battery life promise is still “all day.” Really. Apple says it can do this with fine-tuning the display and ambient light sensors.

One thing Apple didn’t make clear was if you could turn off that always-on display, but presumably that’s possible. Apple Watch Series 5 also has an improved compass, and safety features like fall detection, emergency SOS, and medical ID.

It’s a watch, so let’s talk about materials: The aluminum model (from $399) comes in gold, silver, and space gray. Familiar. The stainless steel model (from $699) comes in gold, space black, and polished steel. The new titanium model (from $799) comes in natural brush and a brushed black “with a diamond-like coating.” There’s also a ceramic case (from $1,299).

If you’re sporty, know the Apple Watch Series 5 Nike model has new sport bands and new Nike-specific faces. If you’re wealthy, the Hermes model (from $1,249) comes with a new pattern band and a black leather band.

The Series 5 starts at $399 for the GPS version. That starting price is the same as the Series 4. The one with a cellular plan (so you can leave your phone at home) starts at $499. Apple also announced it will start selling the Apple Watching Series 3 for $199, which is the same price the Series 3 was selling for on Amazon several months ago.

See also: Apple Watch Series 4 Reviews Vary Wildly, So Here’s an Aggregated Score

You can order the Apple Watch Series 5 today on the Apple website, or pick it up in an Apple store on September 20, 2019.