'Avengers: Endgame' Spoilers: See Audi at CES to Help Rocket Save Iron Man
by Eric FranciscoWith most of the Guardians of the Galaxy dead, Rocket has no choice but to team up with the remaining Avengers in Avengers: Endgame. Now it looks like Rocket is going to save Iron Man, currently floating in space, with the help of German luxury car maker and longtime corporate partner, Audi.
At CES 2018, Audi unveiled plans for an in-car VR experience, effectively turning backseat rides into a new way of watching movies and playing games. What’s more interesting is that Audio is making the technology interactive — games are intended to respond and include the stops, accelerations, and turns made by a driver as part of the game.
And Audi is demonstrating the technology with an Avengers tie-in game, Marvel’s Avengers: Rocket’s Rescue Run, transforming an Audi into a Guardians of the Galaxy ship with Rocket at the helm.
The mission? Save Iron Man, who has been stranded in space after the events of Avengers: Infinity War. A first-person review of the experience by The Verge confirms that Rocket saves Iron Man, though it’s unknown if that will play out in a similar way in Avengers: Endgame.
Developed by Disney Games and Interactive Experiences, the game is playable on an Oculus Rift outfitted in Audi’s e-tron line of vehicles. The game is currently an exclusive demo made to exhibit Audi’s VR experimentation, and there seems to be no plans for a mass public release according to The Verge. In plain speak, this isn’t meant to tease Avengers: Endgame. At least for now.
Press photo of Audi's e-tron with 'Rocket's Rescue Run,' a VR demo of Audi's virtual reality project.
“While this CES demo was developed purely in the spirit of exploration and experimentation, we are constantly evaluating emerging technologies to enhance our stories and experiences,” said Mike Goslin, VP of Disney Games and Interactive Experiences, in a statement.
I imagine this is what it might look like.
While Marvel isn’t likely going to spoil plot points of a highly-anticipated movie through a one-off VR experience exclusive to lucky car journalists in Las Vegas, it is interesting that Marvel — which began telling stories on cheap pulp paper for a couple dimes — is looking for new ways to continue engaging an audience. Just imagine having a little extra fun on those boring Sunday afternoon rides to the grocery.
Avengers: Engame will be released in theaters on April 26.
