Wouldn’t it be just terrible if dinosaurs went extinct a second time?
On Friday, Universal Pictures unleashed a viral video for Jurassic World: Fallen Kingdom that promotes the dinosaur-loving equivalent of PETA: the Dinosaur Protection Group. The DPG’s website has been around for a few weeks, but a new video advertisement hopes to raise awareness about the “extinction event” that threatens Isla Nublar.
Former Jurassic World park operations manager Claire Dearing (Bryce Dallas Howard) founded the DPG and in the video, she says, “My mission in life is to ensure the safety and protection of these animals.” She does that by educating people and petitioning Congress to help.
In the video, she serenely speaks to the viewer with nostalgic awe of the park while teaching kids more about dinosaurs. She’s targeting kids because kids always just love dinosaurs, so obviously they’d be the ones to harass their parents about saving them. In Jurassic World, the titular theme park was a massively popular adventure for children just like this kid:
The ad and website both feel like something we might get from Westworld, because we the viewers know all too well the kind of freakish horrors that happen in these theme parks. The DPG’s mission is to preserve and protect the dinos, as if Claire Dearing’s already forgotten how she was nearly trampled, devoured, and/or slashed to pieces when the park was destroyed.
With this new viral video, however, the basic plot of Fallen Kingdom is becoming even more clear: A massive volcano eruption on Isla Nublar is imminent, which could conceivably wipe every dinosaur off the face of the Earth again. Claire wants to save them in some way, enlisting the help of Owen Grady (Chris Pratt) to do so.
If the most recent trailer for Fallen Kingdom is any indication, then she’ll be at least somewhat successful. Just like in The Lost World: Jurassic Park, we’ll see one or more dinosaurs run amok somewhere in human civilization. Which probably means Claire’s efforts to “save” the dinosaurs leads to them getting transported to places where they’ll inevitably attack humans.
You can find the DPG on their website, Facebook, and Twitter.
Jurassic World: Fallen Kingdom will be unleashed in theaters June 22, 2018.
Watch the trailer for Jurassic World: Fallen Kingdom:
