The Califia AJ1 Zoom is the latest collaboration between Jordan Brand and stylist, model, and designer Aleali May, which she says is inspired by her high school drill team in Los Angeles.
May says her latest Nike shoe pays homage to her roots and being a part of that drill team during her high school days, where she was taught the importance of community, leadership, as well as self-expression and confidence. These are all elements she applies to her work, and life, today.
What’s great about collabs like this is that they set the bar high for women sneakers, as they open the door to new experiences for consumers, brands, and retailers.
For example, Atlanta-based boutique WISH ATL gave first dibs of the Aleali May x Jordan 1 collection to a local college drill team.