NFTs
Non-fungible tokens might be the future of art, content, and entertainment. Or maybe it's one big fad.
Ethereum's big merge reduces climate impact but not transaction fees
The merge should reduce Ethereum's power consumption by approximately 99 percent.
Starbucks’ new NFT program isn’t even worth roasting
The company's Rewards loyalty program will adopt the technology while also obscuring it.
Puma’s first NFTs unlock access to exclusive physical sneakers
The brand’s Black Station web3 experience offers NFTs and other digital collectibles redeemable for limited-edition product.
Vera Bradley’s NFTs seek to educate women and fund breast cancer research
The collection brings back the signature Jilly Bag in four prints.
Ad watchdog puts celebs on notice for hawking misleading NFTs
Reese Witherspoon, Gwyneth Paltrow, Jimmy Fallon, and Snoop Dogg are among the celebrities called out by Truth in Advertising.
This hybrid beauty brand wants to do your makeup digitally and IRL
Bakeup’s first offering will be a physical product, NFT, and Instagram filter.
Online marketplace The Edit Ldn is opening a metaverse sneaker store
The store will launch in Bloktopia with an NFT and IRL sneaker.
Pearson plans NFT textbooks for resale profit extortion
Because what else is the blockchain for if not making money in a spectacularly underhanded fashion?
Meet the Bored Ape Yacht Club founders in their first video interview
Greg Solano and Wiley Aronow talk creating BAYC, arguing over David Foster Wallace, and the mom test.
Planet of the Bored Apes
Inside NFT world’s biggest success story, with the founders of Bored Ape Yacht Club. Photographs by Martin Schoeller
