Ford Bronco: When and where thrill-seekers can try this off-road beast

Ro-day-oh Buy a Ford Bronco and get a free ride at the roadeo . by Jordan Golson June 4, 2021

The new Bronco is billed as an off-road beast and Ford is opening four “Off-Roadeo” schools across the United States to let buyers get behind the wheel of a Bronco ahead of the delivery of their new truck. Those deliveries are expected to begin this summer .

The first will open on June 28 outside of Austin, Texas. Three more are expected later this year: one in Mt. Potosi, Nevada, another in Moab, Utah, and the final tied to an undisclosed location somewhere in the Northeast. Bronco buyers will get a complimentary visit to their local location to spend a day or two learning the ins and outs of four-wheelin’.

The Bronco is aimed straight at the Jeep Wrangler, one of the top off-roaders on the market, and Ford is eager to demonstrate its off-road chops.

The Off-Roadeo experience will teach Bronco buyers everything from all-important trail etiquette to recovery techniques like how to use recovery straps, winches, and hi-lift jacks.

Bronco buyers won’t use their own vehicles (which means they won’t wreck their new trucks learning to off-roadeo) but will be loaned a Bronco similar to the one they’re buying.

Ford worked with champion off-roaders and experts in course design to curate the 50 miles of trails at the Austin location so there’s something for novices and experts alike.

Ford Bronco: When and where thrill-seekers can try this off-road beast

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